Meta Quest x NBA:Fans at the Edge of the Earth

Meta Quest and the NBA teamed up to bring courtside basketball to one of the most isolated communities in America — Adak, Alaska, a former Navy outpost in the Aleutian Islands more than a thousand miles from the nearest NBA arena.

Directed by Billy Corben, the spot follows residents as they strap on Meta Quest headsets and step into NBA Arena VR, transforming a windswept island at the edge of the earth into a front-row seat to the league.