Clubland

Year — 2008Format — Web Documentary Series
§ Synopsis
Go behind the velvet rope into the cutthroat world of the South Beach nightclub business. Follow legendary nightlife impresario Nicola Siervo as he leaves Mynt, the exclusive celebrity playground he helped build, to open Mokai, a rival club just blocks away. What begins as an ambitious venture quickly becomes a street-level power struggle between former partners battling for status, influence and control of the most coveted guest list in town. As Nicola races to open Mokai before the season's biggest events, cameras capture every step of the process: designing the space, navigating city inspectors, hiring staff, battling promoters, courting investors, recruiting DJs, and fighting to attract the celebrities, models and high rollers who can make or break a club overnight. Across 55 episodes, Clubland chronicles the alliances, betrayals, power struggles and oversized personalities that fuel the scene after dark. Club owners poach employees from one another, promoters battle for control of the door, VIP hosts compete for the most desirable guests, and former partners become bitter rivals. As Mokai prepares to open, promoters, DJs, bartenders, VIP hosts and regulars are forced to choose sides. Clubland captures a moment before social media and influencers, when every night was a referendum on who was in, who was out, and who still mattered.
§ Photo Gallery12 photos
§ Press Clippings
'Cowboys' team back to Miami for 'Clubland' visit
Hollywood Reporter · Deborah Wilker · June 15, 2006
Clubland — press collage
Nicola Siervo
Complex · June/July 2005
Club Kings Split
Ocean Drive · July/August 2005
Pushing Parties: An inside look at the business of luring clubbers to South Florida's swirling nightlife
The Miami Herald · Douglas Hanks III & Elias Lopez · August 22, 2005